New product development is our key focus. This enables us to stay ahead in a constantly moving market. We identify trends and translate them into products. This way we always have an appealing offer available for all our customers.

To ensure the success of our products in the market, it is important that they are based on research and development. That is why our team of nutritionists develop new products in our laboratory.We work together with suppliers who use carefully selected ingredients to create perfectly balanced end products.

In addition to all the product innovations, we also innovate continuously in other areas such as production methods, business processes and logistics. 

Compliance with international standards
In developing our products, we obviously comply with the guidelines and recommendations of international federations such as:
• FEDIAF (Fédération Européenne des Industries des Aliments pour Animaux Familiers)
• NRC (National Research Council)